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MODERN MEDIA SHORT LIVING SONGS IN CONTRAST TO THAT OF THE TRADITIONAL MEDIA?

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A week or two ago, ace producer, Wei Ye Oteng raised a critical issue on the topic, “Modern Media (social media) killing bangers even before they reach their longevity or threshold, which traditional media did not do”, (paraphrasingly speaking). He was for the motion. The following raised points represents my take on the issue.

First of all, radio and TV will represent my idea of traditional media and fora like Tik Tok, Instagram, Facebook, etc will represent modern/social media. The traditional media had DJs, presenters and program hosts as segregators of the era. In music promotion, the modern media has celebrities, influencers, ”slay queens”, etc as controllers.

For one’s song to reach it’s climax back in the traditional media age, one had to use the DJs, presenters and program hosts. On the other hand, in this our modern media era, you sure need the ‘celebrities’, influencers, and those who matter on the internet to ‘blow’ your song.
Moving back to the motion, I disagree with it.

Back in the day, if the DJ’s, presenters, etc stopped playing your song, it naturally died out. The longevity of your song depended on how much playtime you got on the radios and TV. Also, if new songs from another artiste come, the DJ’s were bound to play the new songs more than the old ones, unless maybe, extra greasing of the palm is done.

On the hand, in modern times, an artiste needs the help of ”influencers” to create content with the new song to reach it’s apex. The longevity of the song in this era depends on the ability of the artiste and team to create more and nicer contents around the song (Using Kelvin Boy “Down Flat” and Camidoh’s “Sugarcane” as a case study).

For one’s song to reach it’s climax back in the traditional media age, one had to use the DJs, presenters and program hosts. On the other hand, in this our modern media era, you sure need the ‘celebrities’, influencers, and those who matter on the internet to ‘blow’ your song.
Moving back to the motion, I disagree with it.

Back in the day, if the DJ’s, presenters, etc stopped playing your song, it naturally died out. The longevity of your song depended on how much playtime you got on the radios and TV. Also, if new songs from another artiste come, the DJ’s were bound to play the new songs more than the old ones, unless maybe, extra greasing of the palm is done.

On the hand, in modern times, an artiste needs the help of ”influencers” to create content with the new song to reach it’s apex. The longevity of the song in this era depends on the ability of the artiste and team to create more and nicer contents around the song (Using Kelvin Boy “Down Flat” and Camidoh’s “Sugarcane” as a case study).

The advantage of the modern media over the traditional media in terms of longevity and promotion is that the mileage and reach is very wider because internet has made the world a global village. Also it provides avenues to contain plenty talents to shine with very little stress.

The disadvantage of the modern media as against the traditional media is it’s openness which allows mediocrity to thrive also. In the traditional media days, a song underwent critical scrutiny, which made sure the song is ”radio friendly” or censored and fit for listenership before it is played.

In all the above raised points which I believe strongly that the modern media system helps songs to thrive to it’s full capacity, I also believe that the modern media and traditional media sysrems are similar in their modus aperandi.
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Ghvibe.com

 Lionel.

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ENTERTAINMENT

Shatana Schools Dada KD On The State Of The Nation

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Songstress and Afrobeat musician, Shatana has clapped back hard at veteran highlife musician, Dada KD for some infamous utterances he made in an interview on CTV’s show.

In the interview, Dada KD was of the view that indeed, the current government bearded by President, Akufo Addo is doing well and that the Ghanaian populace should spare him the drama and overreaction on petty issues.

He explained that the extravagant lifestyle of some Ghanaians is what is making them feel and face hardship in the country. He further backed up his point by saying, the government has been able to construct about 80% of roads in Ghana which back in the days was a worrisome headache to most Ghanaians. He stated figuratively that, the president, is not spoon-feeding Ghanaians but rather teaching Ghanaians to fish.

Watch the interview from below.

Music queen, Shatana who felt Dada KD’s claims to be all lies and full of partisanship stunts clapped back hard at him with a reply on the video that posted the interview on Instagram.

She wrote, ”

Shatana has also released a new song dubbed, “Anfa” which addresses the current hardship Ghanaians are going through and exposes the failures of the government. Take a listen of the song from below.

[Download]

 

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ENTERTAINMENT

Artiste Profile: Meet Abitemi, The Future Queen Of Afrobeat

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Abigail Yaa Lolade (born 20th of july, 2000), better known as Abitemi, is an afro pop, afro beat singer and songwriter from James Town Ghana. She had her primary education in Nigeria and later moved to Ghana to continue her secondary schooling.

Abitemi was first noticed by her Choirmaster who encouraged her to pursue music as he could identify the unique talent she displayed comfortably meandering through several difficult notes only in her first week as a chorister. Even though her talent was brewed from the church, her music journey begun with a genre that was not directly familiar with modus operandi of the church.

 

She began music as a phenomenal rapper with several rap hit songs such as a cover on Tulenkeys F boys, this got her noticed by Glo the telecommunication network giant who gave her an opportunity to display her unique talent at the first edition of the GLO mega show in Ghana.

Abitemi’s professional career begun in 2021 when she released her original debut hit song dubbed “Pariwo”. “Pariwo” by Abitemi quickly became an afro music fans favourite, as fans were baffled by how influenced by the (covid 19 pandemic) she told a beautiful love story of a quarantined lover, using multiple languages and dialects, creating a beautiful sync between Yoruba , Twi , Pidgin English and English. When asked about her unique style at an interview with Yfm in Ghana, Abitemi said ” Well growing up in lagos and Accra, experiencing both cultures and being directly influenced by my Nigerian Dad and Ghanaian Mum who were both melomaniacs, I mean music lovers made me different from birth, I can’t say my style is purely Nigerian or Ghanaian I think my style is African, my music is like what you would get if Iphone and Samsung collaborated to make a device for the future”.

The young Afro Queen in 2022, released yet another master piece dubbed “Yeah” , a single Off her Debut E.P titled Just the Beginning. ‘Yeah’ gained five nominations in the 2022 MMA awards, where she won the international artist of the year award. Abitemi the Afro Queen has dazzled fans all over Africa with her sensational performances. Sharing stages with super talents like Fameye, Wendy Shay, Flavour, Yemi Alade, Kuami Eugene, Sarkodie, Stonebwoy, Davido and many more.

Mesmerised by her talent and unique style, many fans and colleagues often dub her the The young Afro Queen. The young Queen of Afro music Abitemi , currently lives in Ghana as she works on Releasing her Debut E.P “JUST THE BEGINNING (JTB)”.

 

Follow Abitemi on the following social media fora;

Twitter: @Abitemi

Facebook: Abitemi

Instagram: @Abitemi

Tiktok: @Abitemi

Stream Abitemi‘s songs: [Stream/Buy Songs]

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