Connect with us

ENTERTAINMENT

Brand Deficiency Is Rendering Camidoh’s ‘Sugarcane’ Numb As Against ‘Down Flat’ And The Novel ‘KTT’

Published

on

Fresh Afrobeat star, Camidoh under the management of George Britton seems to be doing very well in music nowadays but for his brand, he would have been rubbing heads with the likes of Black Sherif, Kelvin Boy, Mr. Drew, Kofi Jamar, and a few other greats of the new school.

What is brand in music? As, spinup.com puts it, “It’s the concrete reflection of an artiste’s overall message, identity, personality, style, values, beliefs, ambitions, represented in his or her music”. Simply put, branding in music is everything that helps people identify and experience your uniqueness in music. It is no wonder that Camidoh is steadily gaining grounds with his lovely songs in the music scene but it is rather absurd that most people cannot identify his brand with his songs.

This case is not the first to have happened to a Ghanaian artiste. The likes of Bless of ‘Chocho Mu Cho’ fame, Afedzi Perry of ‘Ahaban’ fame, Eduwodji of ‘Yenko Nkoaa’ and several others had hit songs but could not create a brand to move along with their hit songs. This in turn went on to worry their music journey.

Camidoh‘s ‘Sugarcane’ which is so far his biggest song of his career so far is doing numbers everywhere. In fact, it could be cited in any schematic listing  of the best five songs in the country currently. What is worrisome is the fact that it is not in pari passu with the ‘Camidoh’ brand as a music artiste. The likes of Kelvin Boy‘s ‘Down Flat’ and Black Sherif‘s ‘KTT’ is aligned with their brands appropriately. This in effect is propelling the latter’s songs to skyrocket as compared to Camidoh‘s.

It is therefore always a necessity as an artiste to pay cynical attention to one’s brand in the process of greatness so as to eat the fruit of one’s labour.

NB: This article is in no way a libel to downplay the hard work of any artiste or label but it is just my two cents on the issue of branding in music in Ghana.

Total Views: 28 ,
Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

ENTERTAINMENT

We didn’t get paid for performing at Global Citizen Festival – Gyakie

Published

on

By

We didn’t get paid for performing at Global Citizen Festival – Gyakie

Ghanaian songstress Jackline Acheampong known as “gyakie” posted on twitter saying “Global Citizen Festival did not pay us for our performances”

She went on explaining in her post that they invested in their performances.

ALSO CHECK:Kirani Ayat calls out gov’t as Nana Addo uses his video without his consent

This program was organized at the Accra Independence Square which got much attention on social media.

SEE POST:

Total Views: 202 ,
Continue Reading

ENTERTAINMENT

Kirani Ayat calls out gov’t as Nana Addo uses his video without his consent

Published

on

By

Kirani Ayat calls out gov’t as Nana Addo uses his video without his consent

The Ghana Tourism Authority (GTA) claims that it requested permission before utilizing portions of “Guda” in the “Visit Ghana” ad through a “bespoke creative firm,” to which rapper and singer Kirani Ayat has responded.

The company posted the article on Instagram on September 28.

Kirani Ayat sent a press release to the Authority in response to the announcement.

ALSO CHECK:Pastor Builds Biggest And Most Beautiful Children’s Church In Ghana

“I would like to categorically state that NO agency has any RIGHTS whatsoever to my intellectual property,” he said.

The rapper emphasized that he had not granted the group any permission to utilize his video for promotional purposes.

“I, Kirani Ayat, have NOT granted any agency the authority to use my likeness or carry out any work on my behalf.”

The message went on to emphasize that the Ghana Tourism Authority had not disclosed the agency’s identity.

The letter ended by warning the group to disclose the identity of the agency and the signed contracts that formalize the arrangement with the Ghana Tourism Authority.

This comes after rapper Kirani Ayat criticized the government for appropriating parts of his music video, GUDA, without the rapper’s or the music video director, David Nicol-Sey, seeking permission.

WATCH VIDEO:

Total Views: 208 ,
Continue Reading

Trending

Copyright © 2021 GHVIBE. powered by Filarbuzz.com.