Connect with us

ENTERTAINMENT

Brand Deficiency Is Rendering Camidoh’s ‘Sugarcane’ Numb As Against ‘Down Flat’ And The Novel ‘KTT’

Published

on

Fresh Afrobeat star, Camidoh under the management of George Britton seems to be doing very well in music nowadays but for his brand, he would have been rubbing heads with the likes of Black Sherif, Kelvin Boy, Mr. Drew, Kofi Jamar, and a few other greats of the new school.

What is brand in music? As, spinup.com puts it, “It’s the concrete reflection of an artiste’s overall message, identity, personality, style, values, beliefs, ambitions, represented in his or her music”. Simply put, branding in music is everything that helps people identify and experience your uniqueness in music. It is no wonder that Camidoh is steadily gaining grounds with his lovely songs in the music scene but it is rather absurd that most people cannot identify his brand with his songs.

This case is not the first to have happened to a Ghanaian artiste. The likes of Bless of ‘Chocho Mu Cho’ fame, Afedzi Perry of ‘Ahaban’ fame, Eduwodji of ‘Yenko Nkoaa’ and several others had hit songs but could not create a brand to move along with their hit songs. This in turn went on to worry their music journey.

Camidoh‘s ‘Sugarcane’ which is so far his biggest song of his career so far is doing numbers everywhere. In fact, it could be cited in any schematic listing  of the best five songs in the country currently. What is worrisome is the fact that it is not in pari passu with the ‘Camidoh’ brand as a music artiste. The likes of Kelvin Boy‘s ‘Down Flat’ and Black Sherif‘s ‘KTT’ is aligned with their brands appropriately. This in effect is propelling the latter’s songs to skyrocket as compared to Camidoh‘s.

It is therefore always a necessity as an artiste to pay cynical attention to one’s brand in the process of greatness so as to eat the fruit of one’s labour.

NB: This article is in no way a libel to downplay the hard work of any artiste or label but it is just my two cents on the issue of branding in music in Ghana.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

ENTERTAINMENT

Kofi Mante drops highly anticipated music video for ‘Bad Boy’ featuring Bisa Kdei

Published

on

Ghanaian musical artist Kofi Mante has officially unveiled the music video for his acclaimed single, “Bad Boy,” in collaboration with the esteemed artist Bisa Kdei, a recipient of several awards.

“Bad Boy,” a musical piece performed by Kofi Mante and Bisa Kdei, both of whom are renowned for their profound lyricism and exceptional vocal abilities, provides a commentary on the vicissitudes of everyday existence and the strategies one must employ to navigate the complexities of life.

With its captivating harmonies and compelling rhythm, the composition has established itself as an anthem, securing its inclusion on music playlists both in Ghana and across the globe.

The music video, directed by the illustrious filmmaker Gordon Appiah, adeptly visualizes the narrative of “Bad Boy” through a dramatic and artistically refined lens.

The events depicted in this short film facilitate a deeper comprehension and appreciation of the song’s underlying theme due to its relatability.

Possessing an abundance of untapped potential, Kofi Mante’s “Bad Boy” represents merely the initial offering to the global audience.

Watch the official video for “Bad Boy”

Continue Reading

ENTERTAINMENT

Kwaw Kese, Bisa Kdei Shuts Down “Highlife Meets Hiplife” Independence Concert In Minnesota

Published

on

By

Lionized and most revered events hub, Shutdown Franchise has again sold out three shows in a roll in Minnesota in the celebrations of Ghana’s 67th Independence Anniversary.

The shows which commenced on Friday 8th, March, 2024, ended on Sunday 10th March, 2024. The events were in line to mark the 67th Independence Day celebrations of Ghanaians in Minnesota, and in the States at large.

The Goal of the celebrations was geared towards reliving and reminiscing on the art forms, especially music, which we had back in the days up until recently.

The first show, “Ye Wo Abonten”, to wit, “We Outside” which was on the 8th, happened at Rumba, Minneapolis – Minnesota. Although gates were to be opened at 9pm, patrons were waiting in a queue by 8pm, clad in their favorite Ghanaian regalias and flags.

DJ Lyriks, DJ Peaceboii and DJ Soundtainer treated all present to unlimited quality Ghanaian music from before till recent. KMJ, Patrick, Ogkoko and Mr. Mankato kept the party flaming till the very end.

The second Day, 9th March is when the main concert took off. The event happened at the Granada Theatre in Minneapolis, Minnesota. Labeled “Highlife Meets Hiplife”, the event had “Bisa Kdei” for the Highlife stance, and “Kwaw Kese” on the Hiplife ticket. Other artistes on bill were, H.Hardy, Raouf Denio, Fenom Vibez, Twin Cities Dance Crew, et al. The fire that rained on stage this day will forever leave indelible trail of emotions on guests, as the name Ghana was lifted up high in Minnesota.

The closing show, “Ye Wo Krom” which happened on Sunday, 10th March, was a straight jam party vibe that saw DJs; DJ Eazy E, DJ Oceeking, DJ Famous and DJ Lyriks treating attenders with the very best of authentic and unadulterated Ghanaian music.

The events became well liked to the extent that the state of Minnesota joined up in the celebrations, and its Governor, Tim Walz proclaimed the weekend as “Ghana’s Heritage Weekend”.

All videos and pictures sprouting from the events really attest that they were indeed the best or part of the best Ghanaian Diasporan events to have happened this year.

Checkout some videos from the events from below.

 

Continue Reading

Trending

Copyright © 2021 GHVIBE. powered by Filarbuzz.com.