ENTERTAINMENT
Brand Deficiency Is Rendering Camidoh’s ‘Sugarcane’ Numb As Against ‘Down Flat’ And The Novel ‘KTT’
Fresh Afrobeat star, Camidoh under the management of George Britton seems to be doing very well in music nowadays but for his brand, he would have been rubbing heads with the likes of Black Sherif, Kelvin Boy, Mr. Drew, Kofi Jamar, and a few other greats of the new school.
What is brand in music? As, spinup.com puts it, “It’s the concrete reflection of an artiste’s overall message, identity, personality, style, values, beliefs, ambitions, represented in his or her music”. Simply put, branding in music is everything that helps people identify and experience your uniqueness in music. It is no wonder that Camidoh is steadily gaining grounds with his lovely songs in the music scene but it is rather absurd that most people cannot identify his brand with his songs.
This case is not the first to have happened to a Ghanaian artiste. The likes of Bless of ‘Chocho Mu Cho’ fame, Afedzi Perry of ‘Ahaban’ fame, Eduwodji of ‘Yenko Nkoaa’ and several others had hit songs but could not create a brand to move along with their hit songs. This in turn went on to worry their music journey.
Camidoh‘s ‘Sugarcane’ which is so far his biggest song of his career so far is doing numbers everywhere. In fact, it could be cited in any schematic listing of the best five songs in the country currently. What is worrisome is the fact that it is not in pari passu with the ‘Camidoh’ brand as a music artiste. The likes of Kelvin Boy‘s ‘Down Flat’ and Black Sherif‘s ‘KTT’ is aligned with their brands appropriately. This in effect is propelling the latter’s songs to skyrocket as compared to Camidoh‘s.
It is therefore always a necessity as an artiste to pay cynical attention to one’s brand in the process of greatness so as to eat the fruit of one’s labour.
NB: This article is in no way a libel to downplay the hard work of any artiste or label but it is just my two cents on the issue of branding in music in Ghana.
Firebrand, Shatana has vented her spleen on “slay queens” who have developed the habit of enhancing their bodies to attract men to do their biddings. Shatana explained that although men may seem to be in tune with such ladies, it is mostly for a moment when these men see that such ladies bring nothing to the table.
She advised that it will be in their own interest if they invest those huge monies spent on enhancing their bodies to “fix their brains” to gain knowledge instead. She quizzed that after all the liposuctions, artificial implants yo enlarge breasts, tummy trimming and tucking, why are these ladies still single? The irony!
Checkout the video of what she projected in it’s entirety from below.
The vociferous songstress, Shatana has a new jam out titled, “Dem No Reach” which features Kiaani. The song’s subject matter is akin to the power of God working over principalilties and making one utterly prosperous. Checkout the record from below.
Music great Kay Smooth has made some wild ostensible claims about the Ghanaian dancehall king, Shatta Wale which is buzzing wildly on media spaces. Kay Smooth explains that he indirectly made Shatta Wale who he is today.
Kay Smooth made this allegation on Power FM’s Entertainment Show with Agyemang Prempeh last Saturday. He unfolded that Shatta was his school son in Winneba Secondary School and that at one of their fun fairs, he introduced Shatta Wale to late veteran musician, Terry Bonchaka, and begged him to mentor him. He further unraveled that he sometimes took Shatta to Terry’s house so Wale could learn from Terry.
Kay Smooth furthered that Shatta Wale had a time past invited him home and admitted to Pope Skinny who was present at that moment that indeed he (Kay Smooth) was the one who made him.
Check out exactly what he said on Power Entertainment’s show from below.
Also checkout some of Kay Smooth’s most recent songs.
Follow Kay Smooth on the following social media fora:
Facebook – Kay Smooth
Instagram – kaysmoothmusic
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