Artiste and music producer, Magic Rocker has registered his displeasure with the ungrateful nature of young Artistes to their investors nowadays.
According to Magic Rocker who is currently based in the US, he has invested in many young talents but the relationships have ended badly.
“As a successful producer and DJ in the US, I came to Ghana to help young talented artistes and the experience was frustrating. I invested in young talents but they ended up dictating to me after getting some fame” , he shared piteously.
“They demand so much and when you cannot keep up with their demands, then they venture for contract termination. I have had many of such experiences and I wonder why it is so?” he told Graphic Showbiz in an interview.
He explained that it was high time young artistes appreciated the efforts of music investors and do away with huge demands within a short period.
“Some of us are no longer interested in helping young talents again due to some of these things. When we start working, I expect young artistes to understand that it takes time to reap from this music business, which they do not. They keep on asking for things beyond your means,” he stated.
Magic Rocker-born Richard Essien also opined that our indegenous Highlife genre is the key to the success of our music to the world market. He identified that the Highlife in itself entity is a reflection of our our rich Ghanaian culture.
“I am not saying the other genres of music are not good but we should make a conscious effort to promote Highlife which is Ghanaian,” he exclaimed.
Magic Rocker after a long break from music has released a new single, “Sweet Like Sugar”, which is making waves in the music circles in and outside Ghana. The song is a fusion of Jama and Hiplife genres. Interestingly, “Sweet Like Sugar” was sang in Ewe, a local parlance in Ghana. The track is the first official single off his upcoming 12-track album he dubs, “Vernacular”.
He also advised musicians to think of the business side of music and not to rush and put their music online just because they want to be popular.
“We need to have a way of monetizing our music than just posting it online for people to download. We cannot move forward when we continue doing that after paying so much to record a song,” he added.