ENTERTAINMENT

Brand Deficiency Is Rendering Camidoh’s ‘Sugarcane’ Numb As Against ‘Down Flat’ And The Novel ‘KTT’

Published

3 years ago

04/04/2022

Lionel

Fresh Afrobeat star, Camidoh under the management of George Britton seems to be doing very well in music nowadays but for his brand, he would have been rubbing heads with the likes of Black Sherif, Kelvin Boy, Mr. Drew, Kofi Jamar, and a few other greats of the new school.

What is brand in music? As, spinup.com puts it, “It’s the concrete reflection of an artiste’s overall message, identity, personality, style, values, beliefs, ambitions, represented in his or her music”. Simply put, branding in music is everything that helps people identify and experience your uniqueness in music. It is no wonder that Camidoh is steadily gaining grounds with his lovely songs in the music scene but it is rather absurd that most people cannot identify his brand with his songs.

This case is not the first to have happened to a Ghanaian artiste. The likes of Bless of ‘Chocho Mu Cho’ fame, Afedzi Perry of ‘Ahaban’ fame, Eduwodji of ‘Yenko Nkoaa’ and several others had hit songs but could not create a brand to move along with their hit songs. This in turn went on to worry their music journey.

Camidoh‘s ‘Sugarcane’ which is so far his biggest song of his career so far is doing numbers everywhere. In fact, it could be cited in any schematic listing of the best five songs in the country currently. What is worrisome is the fact that it is not in pari passu with the ‘Camidoh’ brand as a music artiste. The likes of Kelvin Boy‘s ‘Down Flat’ and Black Sherif‘s ‘KTT’ is aligned with their brands appropriately. This in effect is propelling the latter’s songs to skyrocket as compared to Camidoh‘s.

It is therefore always a necessity as an artiste to pay cynical attention to one’s brand in the process of greatness so as to eat the fruit of one’s labour.

NB: This article is in no way a libel to downplay the hard work of any artiste or label but it is just my two cents on the issue of branding in music in Ghana.

Related Topics:Black Sherif Brand In Music Camidoh Down Flat Kelvin Boy KTT Sugarcane

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ENTERTAINMENT

Tillie Gya Defends Shatta Wale, Slams Stonebwoy Fans for Mockery

Published

4 days ago

01/02/2025

Lionel

Ghanaian Reggae Dancehall artist, Tillie Gya, has come to the defense of Shatta Wale following his performance at Vybz Kartel’s Freedom concert. While some fans, particularly those of Stonebwoy, have been mocking Shatta Wale’s performance, Tillie Gya believes this is uncalled for. According to him, Shatta Wale’s inclusion in the concert is a big win for Ghana and Africa, and should be celebrated.

Tillie Gya took to social media to express his disappointment at the behavior of some Stonebwoy fans. He believes that fan bases in Ghana should know when to celebrate and when to compete. Instead of mocking Shatta Wale, fans should be proud of his achievement and the fact that he is putting Ghana on the map.

The debate highlights the intense rivalry between Shatta Wale and Stonebwoy, two of Ghana’s biggest Reggae Dancehall artists. However, Tillie Gya’s comments serve as a reminder that there is room for all artists to shine and make Ghana proud. By celebrating each other’s successes, Ghanaian artists can work together to take the music industry to the next level.

Tillie Gya’s defense of Shatta Wale has sparked a conversation about the need for unity and support among Ghanaian artists and their fans. As the music industry continues to grow, it is essential for fans to recognize and celebrate the achievements of all artists, regardless of their affiliations or rivalries.

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“A year of excellence” Joe Kole Outshines All in 2024

Published

5 days ago

01/01/2025

Faya Ghonpoint

In the current ghanaian music space, it will be unfair to give all credit to artists without acknowledging the efforts of music producers.

One producer whom we can not turn a blind eye to his recent works is Wodzrah George, widely known as Joe Kole. From the days of Flowking Stone through to the era of King Paluta and Amerado.

The champion music producer, Joe Kole, has proven to be a timeless producer; recently being behind 80% of hit songs in ghana and being a core influence in the rise of kumerican music vibe.