ENTERTAINMENT
Brand Deficiency Is Rendering Camidoh’s ‘Sugarcane’ Numb As Against ‘Down Flat’ And The Novel ‘KTT’
Fresh Afrobeat star, Camidoh under the management of George Britton seems to be doing very well in music nowadays but for his brand, he would have been rubbing heads with the likes of Black Sherif, Kelvin Boy, Mr. Drew, Kofi Jamar, and a few other greats of the new school.
What is brand in music? As, spinup.com puts it, “It’s the concrete reflection of an artiste’s overall message, identity, personality, style, values, beliefs, ambitions, represented in his or her music”. Simply put, branding in music is everything that helps people identify and experience your uniqueness in music. It is no wonder that Camidoh is steadily gaining grounds with his lovely songs in the music scene but it is rather absurd that most people cannot identify his brand with his songs.
This case is not the first to have happened to a Ghanaian artiste. The likes of Bless of ‘Chocho Mu Cho’ fame, Afedzi Perry of ‘Ahaban’ fame, Eduwodji of ‘Yenko Nkoaa’ and several others had hit songs but could not create a brand to move along with their hit songs. This in turn went on to worry their music journey.
Camidoh‘s ‘Sugarcane’ which is so far his biggest song of his career so far is doing numbers everywhere. In fact, it could be cited in any schematic listing of the best five songs in the country currently. What is worrisome is the fact that it is not in pari passu with the ‘Camidoh’ brand as a music artiste. The likes of Kelvin Boy‘s ‘Down Flat’ and Black Sherif‘s ‘KTT’ is aligned with their brands appropriately. This in effect is propelling the latter’s songs to skyrocket as compared to Camidoh‘s.
It is therefore always a necessity as an artiste to pay cynical attention to one’s brand in the process of greatness so as to eat the fruit of one’s labour.
NB: This article is in no way a libel to downplay the hard work of any artiste or label but it is just my two cents on the issue of branding in music in Ghana.
Renowned Ghanaian musician and humanitarian, Shatana Gh, recently shared her remarkable story of resilience and determination on Kingdom 107.7 FM’s Evening Vibes with Virgin Blogger.
Shatana Gh opened up about the lesser-known aspects of her journey in the entertainment industry, revealing the immense struggles she faced. Despite choosing the genuine path, her journey was marred by hardships, including nights spent with an empty stomach alongside her family.
In a shocking revelation, Shatana Gh disclosed that media personality, Delay, once advised her to leverage her physical appearance to achieve success. However, Shatana remained resolute, refusing to compromise her values.
After years of perseverance, Shatana Gh has emerged victorious, living her best life without sacrificing her integrity. Her remarkable journey serves as a testament to the power of staying true to oneself.
Shatana Gh cautioned newcomers in the industry to be vigilant, emphasizing that what works for one person may not work for another. She urged them to prioritize their values and follow God’s direction.
Watch the inspiring interview from below.
Singer and philanthropist, Shatana has revealed some dark sides of the industry that does not come to light in the Ghanaian showbiz industry on Evening Vibes with Virgin Blogger on Kingdom 107.7 FM.
The show monitored by the Ghvibe team saw Shatana lay bare the unrosy parts of the Showbiz industry that she encountered when she was fresh to the game.
She expressed that a friend she knew took her to Delay to groom her and help her get her song to the next level.
Shatana explained that Delay told her she was beautiful so the best way for her to get up there was to use what she had to get what she wanted. Shatana said this disturbed her because she did not envision that life being part of her journey.
Lastly she advised up and comings in various departments of the Showbiz Industry to hold on to their originality and not break their resolve to get up there because only God Almighty blesses.
Watch a video of the interview from below.
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