ENTERTAINMENT
Brand Deficiency Is Rendering Camidoh’s ‘Sugarcane’ Numb As Against ‘Down Flat’ And The Novel ‘KTT’
Fresh Afrobeat star, Camidoh under the management of George Britton seems to be doing very well in music nowadays but for his brand, he would have been rubbing heads with the likes of Black Sherif, Kelvin Boy, Mr. Drew, Kofi Jamar, and a few other greats of the new school.
What is brand in music? As, spinup.com puts it, “It’s the concrete reflection of an artiste’s overall message, identity, personality, style, values, beliefs, ambitions, represented in his or her music”. Simply put, branding in music is everything that helps people identify and experience your uniqueness in music. It is no wonder that Camidoh is steadily gaining grounds with his lovely songs in the music scene but it is rather absurd that most people cannot identify his brand with his songs.
This case is not the first to have happened to a Ghanaian artiste. The likes of Bless of ‘Chocho Mu Cho’ fame, Afedzi Perry of ‘Ahaban’ fame, Eduwodji of ‘Yenko Nkoaa’ and several others had hit songs but could not create a brand to move along with their hit songs. This in turn went on to worry their music journey.
Camidoh‘s ‘Sugarcane’ which is so far his biggest song of his career so far is doing numbers everywhere. In fact, it could be cited in any schematic listing of the best five songs in the country currently. What is worrisome is the fact that it is not in pari passu with the ‘Camidoh’ brand as a music artiste. The likes of Kelvin Boy‘s ‘Down Flat’ and Black Sherif‘s ‘KTT’ is aligned with their brands appropriately. This in effect is propelling the latter’s songs to skyrocket as compared to Camidoh‘s.
It is therefore always a necessity as an artiste to pay cynical attention to one’s brand in the process of greatness so as to eat the fruit of one’s labour.
NB: This article is in no way a libel to downplay the hard work of any artiste or label but it is just my two cents on the issue of branding in music in Ghana.
ENTERTAINMENT
There’s Nothing Like Worldly People, Most Of These People Possess Good Characters – Herty Bongreat
Gospel artist Herty Bongreat recently shared her thoughts on why she chose to collaborate with secular artists Sarkodie and Trigmatic. Her response highlighted the importance of looking beyond surface-level appearances. “People we perceive as ‘worldly’ often possess remarkable humanistic qualities, even surpassing those who claim to know Christ.”
Herty emphasized the need to engage with others before making judgments. “Comparing their lifestyle to that of some people within the church reveals a stark difference.”
In addition to her thoughts on collaboration, Herty also shared valuable advice on parenting in the digital age. “As parents, we must be proactive and involved in our children’s lives, especially online. Assuming we know what they’re doing can lead to unawareness of potential issues.”
Herty’s words serve as a reminder to approach others with an open mind and to prioritize involvement in our children’s lives.
ENTERTAINMENT
Odeefour’s Dance And DJs Endorsements Of My Hit Song “Monicetamol” Is My Greatest Achievement – Shatana
Ghanaian songstress Shatana is beaming with joy as her latest release, “Monicetamol”, receives massive love from top DJs and radio stations across Ghana!
In a chat with Ghvibe.com, Shatana shared her heartfelt gratitude for the overwhelming support. “I’m completely blown away by the love! It’s amazing to see my music connecting with so many people,” she exclaimed.
Shatana gave a special shoutout to renowned DJs and media personalities like Odeefour, who have been championing her music. “DJs are the real MVPs! They’re the ones who bring our music to the people, and I’m so grateful for their support,” she said.
Major radio stations like Peace FM, Rainbow Radio, and many others have been playing “Monicetamol” non-stop, making it a household name. Shatana’s thrilled to see her song bringing joy to so many people.
With “Monicetamol” flying high, Shatana’s urging her fans to keep streaming and sharing the love. She’s excited to see where this journey takes her and is grateful for the support of her fans and the DJ community.
Checkout Odeefour dancing to Monicetamol from below.
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