ENTERTAINMENT
Brand Deficiency Is Rendering Camidoh’s ‘Sugarcane’ Numb As Against ‘Down Flat’ And The Novel ‘KTT’
Fresh Afrobeat star, Camidoh under the management of George Britton seems to be doing very well in music nowadays but for his brand, he would have been rubbing heads with the likes of Black Sherif, Kelvin Boy, Mr. Drew, Kofi Jamar, and a few other greats of the new school.
What is brand in music? As, spinup.com puts it, “It’s the concrete reflection of an artiste’s overall message, identity, personality, style, values, beliefs, ambitions, represented in his or her music”. Simply put, branding in music is everything that helps people identify and experience your uniqueness in music. It is no wonder that Camidoh is steadily gaining grounds with his lovely songs in the music scene but it is rather absurd that most people cannot identify his brand with his songs.
This case is not the first to have happened to a Ghanaian artiste. The likes of Bless of ‘Chocho Mu Cho’ fame, Afedzi Perry of ‘Ahaban’ fame, Eduwodji of ‘Yenko Nkoaa’ and several others had hit songs but could not create a brand to move along with their hit songs. This in turn went on to worry their music journey.
Camidoh‘s ‘Sugarcane’ which is so far his biggest song of his career so far is doing numbers everywhere. In fact, it could be cited in any schematic listing of the best five songs in the country currently. What is worrisome is the fact that it is not in pari passu with the ‘Camidoh’ brand as a music artiste. The likes of Kelvin Boy‘s ‘Down Flat’ and Black Sherif‘s ‘KTT’ is aligned with their brands appropriately. This in effect is propelling the latter’s songs to skyrocket as compared to Camidoh‘s.
It is therefore always a necessity as an artiste to pay cynical attention to one’s brand in the process of greatness so as to eat the fruit of one’s labour.
NB: This article is in no way a libel to downplay the hard work of any artiste or label but it is just my two cents on the issue of branding in music in Ghana.
Kumasi is gearing up for an unforgettable night of music and culture as music sensation King Paluta hosts his first-ever major concert on Tuesday, December 30, 2025, at Unity Oil Park, Atonsu School Junction.
The highly anticipated event, themed “Unity Through Music,” promises electrifying performances, immersive cultural vibes, and a celebration of artistry like never before.
Fans can expect a dynamic blend of music, entertainment, and community spirit, as King Paluta takes center stage to deliver an experience that goes beyond a typical concert.
King Paluta in a social media post assured fans that the changes in venue and date were made to enhance the overall experience for attendees, ensuring a spacious and vibrant atmosphere at Unity Oil Park.
“This is more than just a show—it’s a movement,” King Paluta shared in a recent post, emphasising his vision to unite fans through music and culture.
The concert is expected to draw music lovers from across the Ashanti Region and beyond, marking a historic moment in King Paluta’s career.
The event is free and fans are encouraged to attend the landmark event as part of the Christmas festivities.
Belgium-based Ghanaian musician, Rebbel Ashes, has been nominated in this year’s prestigious Ghana Music Awards Europe. The sedulous artiste has secured two exciting nominations: “Best Diaspora Song Writer Of The Year” and “Best Diaspora Collaboration Of The Year”.
This year’s GMA 25 boasts a stellar lineup of artists including Fameye, Kidi, King Promise, Kweku Smoke, King Paluta, Joe Mettle, Team Eternity Ghana, Stonebwoy, Diana Hamilton, and Rebbel Ashes. Rebbel Ashes’ nominations among these top-tier artists is a testament to his dedication and the incredible work he’s putting into his craft.
Want to help Rebbel Ashes win? You can vote for him in both categories by:
– Dialing *447*714#* or *800*714#
– Selecting “vote”
– Entering “NV148” as his nominee code on all networks
Rebbel Ashes is intentional about crafting impactful songs, consistently elevating the level of his artistry each year. After dropping chart-topping hits like “Kwansema,” “Obolobo,” and “Activate” last year, his explosive collaboration “Gye Nyame” featuring legendary artist Pat Thomas has been making big waves, taking over music portals, and racking up impressive numbers and impressions.
Take a listen below and judge for yourself why Rebbel Ashes is a standout artist in the Ghanaian music scene.
Music Sensation King Paluta Announces Historic Live Concert In Kumasi On December 30
Global Conference Champions Inclusive Education and Employment for Persons with Disabilities
From Lecture Hall to Limelight: Dr. Benjamin Oduro Arhin Jnr aka Bnoskka Nominated for Prestigious RTP Award
Joseph Matthew: “I’m Tired of People Thinking There’s a Manual for Gospel Artistes to Follow”
Rebbel Ashes Unleashes Highly Anticipated Single “What’s My Name” Featuring BK Smooth
Rebbel Ashes & BK Smooth Set to Close 2025 with Blockbuster Hit “What’s My Name”
Rebbel Ashes Unleashes Highly Anticipated Single “What’s My Name” Featuring BK Smooth
Joseph Matthew: “I’m Tired of People Thinking There’s a Manual for Gospel Artistes to Follow”
From Lecture Hall to Limelight: Dr. Benjamin Oduro Arhin Jnr aka Bnoskka Nominated for Prestigious RTP Award
Global Conference Champions Inclusive Education and Employment for Persons with Disabilities
-
MUSIC2 weeks agoRebbel Ashes & BK Smooth Set to Close 2025 with Blockbuster Hit “What’s My Name”
-
MUSIC2 weeks ago
Rebbel Ashes Unleashes Highly Anticipated Single “What’s My Name” Featuring BK Smooth
-
GENERAL NEWS2 weeks agoJoseph Matthew: “I’m Tired of People Thinking There’s a Manual for Gospel Artistes to Follow”
-
GENERAL NEWS1 week agoFrom Lecture Hall to Limelight: Dr. Benjamin Oduro Arhin Jnr aka Bnoskka Nominated for Prestigious RTP Award
-
EDUCATION1 day agoGlobal Conference Champions Inclusive Education and Employment for Persons with Disabilities
-
ENTERTAINMENT18 hours agoMusic Sensation King Paluta Announces Historic Live Concert In Kumasi On December 30