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The Plight Of The Ghanaian Lost Sound And The Bright Way To Make Amends 101

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Last Saturday, I was a pundit on Asempa 94.7 FM’s ‘Showbiz Review’ Entertainment show hosted by Obidombie Adu Kumi and produced by Prince Johnson yesterday and amongst the topic dealt, one which was most interesting to me was the, Do we have a unique identifying sound (genre fits in other contexts) that we can easily be identified with in the music world?
The likes of Uncle D’Hammer of Last Two and Uncle Fred Kyei Mensah (who actually mentored both Appietus and Jay Q) have shared their candid opinions on the subject. Producers like Appietus, Jay Q, MOG Beatz, etc have touched on it too. Industry gatekeepers like Abeiku Santana, Andy Dosty can not be left out of the issue.

The Ghanaian Music Industry does not have a unique sound of our own to sell to the world? Hmm…The issue is somehow dicey to attack. But let’s take a look at other countries’ if they have that? Nigeria’s music Industry is famous for Afrobeat which was invented by Fella Kuti (inspired by Ghanaian highlife music, precisely Uncle Ebo Taylor’s type of music).

South Africa is known for the current craze genre Amapiano, USA for Hip Hop, and the list goes on and on….What of Ghana? Some will say we are famously known for Highlife music. No it’s hiplife, or rather Azonto. Anyway the focus of this piece is to stress on the fact that we have lost our sound (a unique genre that we should be identified by). How did this come by?
Music is dynamic, like they say. South African music changed from Kwaito to Gqom, down to House and to Amapiano. Although there are changes in sound of the above, the core patterns(tempo range, hi hats, kicks, basses, etc) are similar or the same. American Hip Hop metamorphosed into Trap music and infectious drill music now.

The change happened to Ghana too. Our glorious highlife changed to burger highlife, to hiplife, then got infiltrated by foreign genres like crunk, hip hop, etc. Somewhere along the line, we caught up with our uniqueness and birthed Azonto, which short lived. So, what is our general sound/genre the world can easily identify us by? Not long ago Shatta Wale touched on the topic but he was taken out of context. The name of the genre whether highlife or hiplife does not necessarily matter but the ability of our music producers, sound engineers and musicians to roll up their sleeves to give us that unique sound.

Just recently, Hammer shared a song dubbed, “Kate” which he did for Edem featuring Joey B. Damn, that was a banger right there. Jay Q, also shared a track he did for H.E Pascal AB Rois back in the days. Those are the sounds that we want back. No matter what type of musician you were, you would surely fit in the sounds. Appietus also put together highlife and hiplife and gave us good songs all in the array of the ‘sound’ I am referring to. Most of our producers have lost their touch of the ‘sound’ and they are pursuing trends instead of setting them through our uniqueness that has been since time immemorial.

Well of course, this may make sense to some people and sound foolish for others.

 

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ENTERTAINMENT

Trust God To Help You Succeed In Spite Of Industry Challenges – Shatana Gh

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Renowned Ghanaian musician and humanitarian, Shatana Gh, recently shared her remarkable story of resilience and determination on Kingdom 107.7 FM’s Evening Vibes with Virgin Blogger.

Shatana Gh opened up about the lesser-known aspects of her journey in the entertainment industry, revealing the immense struggles she faced. Despite choosing the genuine path, her journey was marred by hardships, including nights spent with an empty stomach alongside her family.

In a shocking revelation, Shatana Gh disclosed that media personality, Delay, once advised her to leverage her physical appearance to achieve success. However, Shatana remained resolute, refusing to compromise her values.

After years of perseverance, Shatana Gh has emerged victorious, living her best life without sacrificing her integrity. Her remarkable journey serves as a testament to the power of staying true to oneself.

Shatana Gh cautioned newcomers in the industry to be vigilant, emphasizing that what works for one person may not work for another. She urged them to prioritize their values and follow God’s direction.

Watch the inspiring interview from below.

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ENTERTAINMENT

“Delay Advised Me To Use What I Have To Get What I Want” – Shatana

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Singer and philanthropist, Shatana has revealed some dark sides of the industry that does not come to light in the Ghanaian showbiz industry on Evening Vibes with Virgin Blogger on Kingdom 107.7 FM.

The show monitored by the Ghvibe team saw Shatana lay bare the unrosy parts of the Showbiz industry that she encountered when she was fresh to the game.

She expressed that a friend she knew took her to Delay to groom her and help her get her song to the next level.

Shatana explained that Delay told her she was beautiful so the best way for her to get up there was to use what she had to get what she wanted. Shatana said this disturbed her because she did not envision that life being part of her journey.

Lastly she advised up and comings in various departments of the Showbiz Industry to hold on to their originality and not break their resolve to get up there because only God Almighty blesses.

Watch a video of the interview from below.

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