Richard Akoto is a Ghanaian music blogger, website designer, writer, and the visionary founder and owner of Musicearshot. A dedicated voice in the indie music scene, Richard has made it his mission to spotlight emerging talent, creating a platform that connects artists with audiences eager for fresh, authentic sounds. Musicearshot has grown into a trusted resource for music fans, curating content that spans a diverse array of genres, from experimental lofi to orchestral pop and everything in between. Among his career highlights, Richard has crafted insightful articles for celebrated artists such as two-time Grammy nominee David Arkenstone and rising hip-hop star Dax, bringing their unique journeys and creative achievements to a wider audience.

Born and raised in Ghana, Richard’s passion for music and digital storytelling began at an early age. He was captivated by the power of music to convey emotion and by the challenges many artists face in reaching listeners. This inspired him to establish Musicearshot, a platform designed to support and promote artists by showcasing their stories, creative processes, and artistic influences, allowing audiences to connect with both the music and the stories behind it.

Richard combines his skills in website design and writing to create an engaging online experience that goes beyond traditional music blogging. His in-depth reviews, artist features, and vivid storytelling have earned Musicearshota reputation as a go-to space for fans and musicians alike. With a commitment to honest and thoughtful critique, Richard’s work not only brings visibility to lesser-known talent but also fosters a community that celebrates diversity, originality, and innovation in music.

Throughout his career, Richard has drawn inspiration from renowned music bloggers and publicists, aspiring to establish Musicearshot as a prominent voice in the digital media landscape. He looks up to industry leaders who have pioneered the craft of digital music journalism, and he continues to work toward building a legacy that bridges artistic talent and eager audiences.

Driven by a deep love for music, Richard continues to make strides in music journalism, creating a lasting impact in the industry and building connections across the globe. His passion for supporting artists and for showcasing their work resonates with readers worldwide, helping Musicearshot grow into a community where talent is both celebrated and nurtured.

In his free time, Richard enjoys immersing himself in a variety of music genres, watching films, playing computer games, and honing his web design skills, always with an eye on the next big sound. Looking ahead, he is excited to further expand Musicearshot’s reach, connecting even more artists and fans through his platform.

Ghana’s music industry is poised for transformation as experts push for improved showbiz reporting and respectful terminology. At the Musicians Union of Ghana (MUSIGA) 50th Anniversary celebration, Benjamin Oduro Arhin Jnr., Lecturer at the University of Education, Winneba’s Department of Music Education, and Bnoskka, Creative Arts Business and Intellectual Property Consultant, emphasized the need for industry education.

Benjamin Oduro Arhin Jnr., who also a champion of the American Music Mentorship Program and National Expert for UNESCO Aschberg Program-Ghana, stressed that showbiz on radio and television stations requires in-depth knowledge of the music industry.

“Showbiz reporters and presenters need to understand the nuances of the industry, including copyright laws, royalties, and artist management,” Arhin Jnr. explained. “This knowledge gap leads to misinformation and disrespect towards artists.”

Rethinking Terminology: From ‘Old Musician’ to ‘Catalogue Artist’ Bnoskka, Vice Chairman of MUSIGA Accra branch, echoed his expert call for change in terminology by advocating for the replacement of the term “old musician” with “Catalogue Artist.” Bnoskka calls for this change while delivering his solidarity message at MUSIGA at 50 Anniversary lunch on 7th November, 2024 at Accra Tourist Information Centre.

“This change in terminology will promote respect and recognition for experienced musicians, shifting the focus from age to their valuable contributions,” Bnoskka said.

MUSIGA’s President, Bessa Simon reaffirmed the organization’s dedication to industry growth and development.

According Bessa Simon MUSIGA president acknowledges “We appreciate the expertise and insights shared by Benjamin Oduro Arhin Jnr. and Bnoskka. We will continue to work towards creating a vibrant and respected music industry in Ghana.”

As Ghana’s music industry continues to evolve, the call for industry education, respectful terminology, and collaboration resonates loudly. By embracing change and fostering a culture of respect, Ghana’s music industry can thrive, benefiting both local and international artists.